Concepedia

Dongjae Lim

DL

4

Publications

197

Citations

4

H-Index

2018

Active since

Affiliations

University of Georgia(Current)

Grady Memorial Hospital

Dongjae Lim is an author at University of Georgia specializing in consumer behavior, advertising, and management.

Top concepts

MarketingManagementAdvertisingConsumer BehaviorConsumer ResearchPersuasionCommunicationGreen MarketingMarketing InsightsSustainable Marketing

Publications per year

2018–2022

4

Publications

4

Colour effects in green advertising

Dongjae Lim, Tae Hyun Baek, Sukki Yoon et al. · International Journal of Consumer Studies · 2020 · 85 citations

Colour Effects, Green Marketing, Color Psychology +20

Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram

Joe Phua, Jhih-Syuan Lin, Dongjae Lim · Computers in Human Behavior · 2018 · 68 citations

Marketing, Tobacco Control, Digital Marketing +8

Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? Influence on social media users’ E-cigarette attitudes and behavioral intentions

Joe Phua, Dongjae Lim · Journal of Marketing Communications · 2022 · 23 citations

Green Advertising for the Sustainable Luxury Market

Dongjae Lim, Nara Youn, Hyo Jin Eom · Australasian Marketing Journal (AMJ) · 2021 · 21 citations

Green Marketing, Brand Strategy, Consumer Research +20

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