Concepedia
Statistics
Publications
6
Citations
147
H-Index
Active since
2018
Affiliations
Korea University(Current)
Hongik University
University of Georgia
Hyo Jin Eom is an author at Korea University specializing in marketing, marketing management, and business.
Publications per year
2018–2022
The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products
Jaewoo Park, Hyo Jin Eom, Charles Spence · Journal of Product & Brand Management · 2022 · 64 citations
Business, Marketing, Marketing Management +17
Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness
Nara Youn, Jaewoo Park, Hyo Jin Eom · Journal of Advertising · 2019 · 24 citations
Business, Marketing, Social Psychology +15
Green Advertising for the Sustainable Luxury Market
Dongjae Lim, Nara Youn, Hyo Jin Eom · Australasian Marketing Journal (AMJ) · 2021 · 22 citations
Validation of Consumer Styles Inventory for consumer <scp>decision making</scp> styles
Hyo Jin Eom, Nara Youn, Myoung‐Jin Lee · Journal of Consumer Affairs · 2020 · 15 citations
Social Sciences, Marketing, Marketing Management +13
Purchase Intention toward Luxury Brands among Young Adult Consumers from Social Comparison Perspective
Hyo Jin Eom, Yoo‐Kyoung Seock, Patricia Hunt-Hurst · 2019 · 12 citations
Business, Marketing, Marketing Management +14
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