Concepedia

Hyo Jin Eom

HJ

Statistics

Publications

6

Citations

134

H-Index

6

Active since

2018

Affiliations

Korea University(Current)

Hongik University

University of Georgia

Hyo Jin Eom is an author at Korea University specializing in consumer decision making, brand management, and consumer behavior.

Top concepts

BusinessMarketingManagementBrand StrategyBrand ManagementConsumer BehaviorConsumer ResearchConsumer Decision MakingBrandingLuxury Branding

Publications per year

2018–2022

6

Publications

6

The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products

Jaewoo Park, Hyo Jin Eom, Charles Spence · Journal of Product & Brand Management · 2022 · 57 citations

Socially Responsible Product, Consumer Uncertainty, Attitude–behavior Relation +20

Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness

Nara Youn, Jaewoo Park, Hyo Jin Eom · Journal of Advertising · 2019 · 22 citations

Green Advertising for the Sustainable Luxury Market

Dongjae Lim, Nara Youn, Hyo Jin Eom · Australasian Marketing Journal (AMJ) · 2021 · 21 citations

Green Marketing, Brand Strategy, Consumer Research +20

Purchase Intention toward Luxury Brands among Young Adult Consumers from Social Comparison Perspective

Hyo Jin Eom, Yoo‐Kyoung Seock, Patricia Hunt-Hurst · 2019 · 12 citations

Validation of Consumer Styles Inventory for consumer <scp>decision making</scp> styles

Hyo Jin Eom, Nara Youn, Myoung‐Jin Lee · Journal of Consumer Affairs · 2020 · 12 citations

Cultural Consumption, Consumer Study, Consumer Research +19

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