Concepedia
Statistics
Publications
18
Citations
748
H-Index
15
Active since
2016
Affiliations
University of Oxford(Current)
Chuo University
Musashi University
Miyagi University
Tohoku University
Jaewoo Park is an author at University of Oxford specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchAdvertisingBehavioral ScienceConsumer Decision MakingFood ChoiceSocial SciencesBehavioral Decision Making
Publications per year
2016–2024
Contextual acceptance of novel and unfamiliar foods: Insects, cultured meat, plant-based meat alternatives, and 3D printed foods
Kosuke Motoki, Jaewoo Park, Charles Spence et al. · Food Quality and Preference · 2021 · 106 citations
Food Choice, Culture, Novel Food +12
A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions
Taku Togawa, Jaewoo Park, Hiroaki Ishii et al. · Journal of Retailing · 2019 · 92 citations
Food Choice, Behavioral Sciences, Visual Packaging Design +12
Effects of Lightness‐Location Congruency on Consumers’ Purchase Decision‐Making
Tsutomu Sunaga, Jaewoo Park, Charles Spence · Psychology and Marketing · 2016 · 86 citations
Consumer Uncertainty, Behavioral Decision Making, Color Psychology +24
The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products
Jaewoo Park, Hyo Jin Eom, Charles Spence · Journal of Product & Brand Management · 2022 · 57 citations
Socially Responsible Product, Consumer Uncertainty, Attitude–behavior Relation +20
Shivering for Status: When Cold Temperatures Increase Product Evaluation
Jaewoo Park, Rhonda Hadi · Journal of Consumer Psychology · 2019 · 54 citations
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