Concepedia
Statistics
Publications
9
Citations
259
H-Index
Active since
2019
Affiliations
Sophia University(Current)
Chiba University of Commerce
Seikei University
Musashi University
Bond University
Taku Togawa is an author at Sophia University specializing in social sciences, behavioral sciences, and marketing.
Top concepts
Social SciencesBehavioral ScienceMarketingManagementPsychologyCognitive ScienceConsumer BehaviorConsumer ResearchFood ChoiceTaste Perception
Publications per year
2019–2023
A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions
Taku Togawa, Jaewoo Park, Hiroaki Ishii et al. · Journal of Retailing · 2019 · 92 citations
Food Choice, Behavioral Sciences, Visual Packaging Design +12
Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants
Chisato Nozawa, Taku Togawa, Carlos Velasco et al. · Food Quality and Preference · 2021 · 56 citations
Artificial Intelligence, Customer Satisfaction, Behavioral Decision Making +14
Effects of consumers’ construal levels on post-impulse purchase emotions
Taku Togawa, Hiroaki Ishii, Naoto Onzo et al. · Marketing Intelligence & Planning · 2019 · 27 citations · Full text
Post-impulse Purchase Emotions, Behavioral Decision Making, Consumer Motivation +20
Looks Far Beyond My Reach: The Zoom Effect in Product Videos Influences Luxury Perception and Purchase Intention
Taku Togawa, Yoko Sugitani · Journal of Consumer Psychology · 2021 · 21 citations
Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation
Jaewoo Park, Charles Spence, Hiroaki Ishii et al. · Psychology and Marketing · 2020 · 15 citations
Face Orientation, Consumer Research, Perception +22
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