Concepedia
Statistics
Publications
9
Citations
592
H-Index
Active since
1990
Affiliations
Waseda University(Current)
University of California, Irvine
Washington State University
University of Southern California
Naoto Onzo is an author at Waseda University specializing in business, marketing, and cross-cultural consumer behavior.
Publications per year
1990–2022
The Exercise of Interfirm Power and Its Repercussions in U.S.-Japanese Channel Relationships
Jean L. Johnson, Tomoaki Sakano, Joseph A. Cote et al. · Journal of Marketing · 1993 · 207 citations
Business, Marketing, Intercultural Communication +13
The Exercise of Interfirm Power and Its Repercussions in U. S.-Japanese Channel Relationships
Jean L. Johnson, Tomoaki Sakano, Joseph A. Cote et al. · Journal of Marketing · 1993 · 96 citations
Social Sciences, Communication, Interpersonal Relationships +9
Behavioral Relations in Across-Culture Distribution Systems: Influence, Control and Conflict in U.S. Japanese Marketing Channels
Jean L. Johnson, Tomoaki Sakano, Naoto Onzo · Journal of International Business Studies · 1990 · 68 citations
Business, Marketing, Marketing Management +10
The Emergence of Internet Shopping in Japan: Identification of Shopping Orientation-Defined Segments
Kenneth C. Gehrt, Naoto Onzo, Kazuyoshi Fujita et al. · The Journal of Marketing Theory and Practice · 2007 · 65 citations
Business, Marketing, Marketing Management +15
New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China
Cheryl Nakata, Gaia Rubera, Subin Im et al. · Journal of Product Innovation Management · 2017 · 54 citations · Full text
Management, Marketing, Organizational Behavior +13
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