Tomoaki Sakano

Success through commitment and trust: the soft side of strategic alliance management

John B. Cullen, Jean L. Johnson, Tomoaki Sakano · Journal of World Business · 2000 · 512 citations

Strategic Alliance Management, International Management, Interorganizational Relationship +11

Setting the Stage for Trust and Strategic Integration in Japanese-U.S. Cooperative Alliances

Jean L. Johnson, John B. Cullen, Tomoaki Sakano et al. · Journal of International Business Studies · 1996 · 414 citations

International Management, Interorganizational Relationship, International Relations +12

Japanese and Local Partners Commitment to IJVs: Psychological Consequences of Outcomes and Investments in the IJV Relationships

John B. Cullen, Jean L. Johnson, Tomoaki Sakano · Journal of International Business Studies · 1995 · 255 citations

Psychological Consequences, Intimate Relationship, Social Psychology +11

The Exercise of Interfirm Power and Its Repercussions in U.S.-Japanese Channel Relationships

Jean L. Johnson, Tomoaki Sakano, Joseph A. Cote et al. · Journal of Marketing · 1993 · 207 citations

Business Culture, International Marketing, Consumer Study +23

Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?

R. Bruce Money, Terence A. Shimp, Tomoaki Sakano · Journal of Advertising Research · 2006 · 117 citations

Digital Marketing, Consumer Research, Brand Strategy +25