Publication | Closed Access
The Exercise of Interfirm Power and Its Repercussions in U.S.-Japanese Channel Relationships
207
Citations
41
References
1993
Year
Business CultureInternational MarketingConsumer StudyBrand StrategyConsumer ResearchSocial InfluenceCommunicationJapanese DistributorsConsumer CultureManagementJapan StudyConsumer BehaviorGlobal MarketingConsumer Decision MakingInterfirm PowerWestern Channel ParticipantsInternational RelationsIntercultural MarketingInternational CommunicationMarketingCultureBusinessArtsU.s. SuppliersConsumer AttitudeU.s.-japanese Channel Relationships
The study investigates how Japanese distributors of U.S. manufactured consumer products perceive the exercise of power sources by both themselves and their U.S. suppliers in the across-culture distribution channel. The mediated and nonmediated bases of power found in domestic relationships were not replicated in Japanese distributors’ perceptions. Results indicate a factor structure based on nurturing and authoritative bases of power. The Japanese also react to the exercise of power sources in a slightly different manner than Western channel participants.
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