Concepedia

Tsutomu Sunaga

TS

Statistics

Publications

3

Citations

162

H-Index

3

Active since

2016

Affiliations

Kwansei Gakuin University(Current)

Tsutomu Sunaga is an author at Kwansei Gakuin University specializing in consumer decision making, consumer research, and consumer behavior.

ORCID

Top concepts

Publications per year

2016–2020

3

Publications

3

Effects of Lightness‐Location Congruency on Consumers’ Purchase Decision‐Making

Tsutomu Sunaga, Jaewoo Park, Charles Spence · Psychology and Marketing · 2016 · 86 citations

, , +24

How the sound frequency of background music influences consumers’ perceptions and decision making

Tsutomu Sunaga · Psychology and Marketing · 2018 · 55 citations

, , +18

Interactions between instrumental timbre and consumers’ regulatory focus

Tsutomu Sunaga, Yan Meng, Xuhong Zhuang · Journal of Business Research · 2020 · 21 citations

, , +9

1–3 of 3