Concepedia

Richard C. Leventhal

RC

8

Publications

274

Citations

8

H-Index

1978

Active since

Affiliations

The University of Arizona Global Campus(Current)

Metropolitan State University of Denver

University of Baltimore

Richard C. Leventhal is an author at The University of Arizona Global Campus specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorMarketing CommunicationArtsLongevityAdvertisingEconomics Of AgingMarketing Insights

Publications per year

1978–2016

8

Publications

8

Aging consumers and their effects on the marketplace

Richard C. Leventhal · Journal of Consumer Marketing · 1997 · 128 citations

Customer Satisfaction, Digital Marketing, Consumer Study +20

Results May Vary: Overcoming Variability in Consumer Response to Advertising Music

Lincoln G. Craton, Geoffrey P. Lantos, Richard C. Leventhal · Psychology and Marketing · 2016 · 34 citations

Music, Entertainment Marketing, Consumer Study +20

Front-of-package product labels: influences of varying nutritional food labels on parental decisions

My Bui, Velitchka D. Kaltcheva, Anthony Patino et al. · Journal of Product & Brand Management · 2013 · 23 citations

Nutrition, Public Health Nutrition, Consumer Research +20

The Aging Consumer: What′s all the Fuss About Anyway?

Richard C. Leventhal · Journal of Services Marketing · 1990 · 23 citations

Multicultural Aging, Aging, Ageism +16

Technological advancements and social challenges for one-to-one marketing

Danielle Fowler, Dennis A. Pitta, Richard C. Leventhal · Journal of Consumer Marketing · 2013 · 18 citations

Marketing Analytics, One-to-one Marketing, Digital Marketing +19

Rows per page

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