Concepedia

Geoffrey P. Lantos

GP

13

Publications

2.5K

Citations

13

H-Index

1983

Active since

Affiliations

Stonehill College(Current)

Geoffrey P. Lantos is an author at Stonehill College specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer BehaviorConsumer ResearchMarketing CommunicationAdvertisingArtsMusicEducation

Publications per year

1983–2016

13

Publications

13

The boundaries of strategic corporate social responsibility

Geoffrey P. Lantos · Journal of Consumer Marketing · 2001 · 1.3K citations

Socially Responsible Product, Strategic Csr, Ethical Csr +14

The ethicality of altruistic corporate social responsibility

Geoffrey P. Lantos · Journal of Consumer Marketing · 2002 · 353 citations

Strategic Csr, Management, Business +12

Enhancing Knowledge Development in Marketing

Easwar S. Iyer, Jill Avery, Sundar G. Bharadwaj et al. · 2010 · 334 citations

Marketing Analytics, Customer Satisfaction, Business Intelligence +13

A model of consumer response to advertising music

Geoffrey P. Lantos, Lincoln G. Craton · Journal of Consumer Marketing · 2012 · 91 citations

Music, Marketing, Customer Satisfaction +12

Attitude toward the advertising music: an overlooked potential pitfall in commercials

Lincoln G. Craton, Geoffrey P. Lantos · Journal of Consumer Marketing · 2011 · 67 citations

Music, Entertainment Marketing, Targeted Advertising +22

Rows per page

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