Concepedia

Sandeep Krishnamurthy

SK

25

Publications

2.6K

Citations

20

H-Index

2000

Active since

Affiliations

University of Washington Bothell(Current)

University of Washington

Texas A&M University

The University of Texas at Austin

Temple University

Sandeep Krishnamurthy is an author at University of Washington Bothell specializing in management, marketing, and interactive marketing.

Top concepts

ManagementMarketingInteractive MarketingBusinessDigital MarketingConsumer ResearchCommunicationEngineeringMarketing CommunicationAdvertising

Publications per year

2000–2020

25

Publications

25

The future of business education: A commentary in the shadow of the Covid-19 pandemic

Sandeep Krishnamurthy · Journal of Business Research · 2020 · 479 citations · Full text

Business Education, Management Education, Workforce Development +6

Marketing Theory and Applications

Michael K. Brady, Michael D. Hartline, Chris Blocker et al. · 2010 · 379 citations

Management, Consumer Research, Consumer Behavior +3

Anti-branding on the internet

Sandeep Krishnamurthy, S. Umit Kucuk · Journal of Business Research · 2008 · 251 citations

Advertising, Social Media, Personal Branding +7

An analysis of consumer power on the Internet

S. Umit Kucuk, Sandeep Krishnamurthy · Technovation · 2006 · 239 citations

Online Customer Behavior, Social Media, Internet Science +9

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

Rajan Varadarajan, Raji Srinivasan, Gautham Vadakkepatt et al. · Journal of Interactive Marketing · 2010 · 196 citations

Rows per page

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