Concepedia

S. Umit Kucuk

SU

22

Publications

1.5K

Citations

18

H-Index

2001

Active since

Affiliations

Central Washington University(Current)

University of Washington Tacoma

University of Washington Bothell

Seattle University

Hacettepe University

S. Umit Kucuk is an author at Central Washington University specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessInteractive MarketingDigital MarketingArtsCommunicationBrand Awareness

Publications per year

2001–2021

22

Publications

22

Anti-branding on the internet

Sandeep Krishnamurthy, S. Umit Kucuk · Journal of Business Research · 2008 · 251 citations

Advertising, Social Media, Personal Branding +7

An analysis of consumer power on the Internet

S. Umit Kucuk, Sandeep Krishnamurthy · Technovation · 2006 · 239 citations

Online Customer Behavior, Social Media, Internet Science +9

Negative Double Jeopardy: The role of anti-brand sites on the internet

S. Umit Kucuk · Journal of Brand Management · 2007 · 169 citations · Full text

Marketing, Cybercrime, Online Customer Behavior +12

Consumer Brand Hate: Steam rolling whatever I see

S. Umit Kucuk · Psychology and Marketing · 2018 · 129 citations

Consumer Uncertainty, Consumer Study, Consumer Research +22

Macro-level antecedents of consumer brand hate

S. Umit Kucuk · Journal of Consumer Marketing · 2018 · 102 citations

Marketing, Customer Satisfaction, Advertising +15

Rows per page

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