Concepedia

Mikael Andéhn

MA

12

Publications

491

Citations

11

H-Index

2008

Active since

Affiliations

Stockholm University(Current)

Aalto University

Royal Holloway University of London

Australian National University

University of Helsinki

Mikael Andéhn is an author at Stockholm University specializing in marketing, brand development, and business.

Top concepts

MarketingBusinessManagementBrand DevelopmentCultureBrandingAdvertisingBrand EquityBrand StrategyBrand Awareness

Publications per year

2008–2020

12

Publications

12

Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research

Mikael Andéhn, Fredrik Nordin, Mats E. Nilsson · Journal of Consumer Behaviour · 2015 · 106 citations

International Marketing, Consumer Research, Brand Strategy +20

User-generated place brand equity on Twitter: The dynamics of brand associations in social media

Mikael Andéhn, Azadeh Kazeminia, Andrea Lucarelli et al. · Place Branding and Public Diplomacy · 2014 · 77 citations

Marketing, Advertising, Social Media +10

Against the implicit politics of service-dominant logic

Joel Hietanen, Mikael Andéhn, Alan Bradshaw · Marketing Theory · 2017 · 54 citations

Value Theory, Consumer Research, Implicit Politics +18

The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect

Mikael Andéhn, Patrick L’Espoir Decosta · International Marketing Review · 2016 · 42 citations

International Marketing, Brand Strategy, Consumer Research +22

Authenticity and Product Geography in the Making of the Agritourism Destination

Mikael Andéhn, Patrick L’Espoir Decosta · Journal of Travel Research · 2020 · 37 citations · Full text

Agritourism Destination, Tourism Supply, Cultural Heritage +20

Rows per page

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