User-generated place brand equity on Twitter: The dynamics of brand associations in social media - Concepedia

Concepedia

Publication | Closed Access

User-generated place brand equity on Twitter: The dynamics of brand associations in social media

77

Citations

52

References

2014

Year

Mikael Andéhn, Azadeh Kazeminia, Andrea Lucarelli, Efe Sevin

Place Branding and Public Diplomacy

MarketingAdvertisingSocial MediaPersonal BrandingMedia MarketingInteractive MarketingBrand AssociationsManagementBusinessBrand DevelopmentSocial Medium MarketingBrand AwarenessBrand Equity

References

	Year	Citations

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