Concepedia

Roscoe Hightower

RH

5

Publications

1.1K

Citations

5

H-Index

1997

Active since

Affiliations

Florida Agricultural and Mechanical University(Current)

Florida State University

Roscoe Hightower is an author at Florida Agricultural and Mechanical University specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementCustomer SatisfactionHospitality MarketingConsumer BehaviorConsumer ResearchMarketing InsightsDesignHealth

Publications per year

1997–2013

5

Publications

5

Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events

Roscoe Hightower, Michael K. Brady, Thomas L. Baker · Journal of Business Research · 2002 · 574 citations

Exploratory Study, Leisure Study, Physical Activity +10

A cross‐sectional test of the effect and conceptualization of service value

J. Joseph Cronin, Michael K. Brady, Richard R. Brand et al. · Journal of Services Marketing · 1997 · 471 citations

Customer Satisfaction, Behavioral Decision Making, Value Theory +19

Valued product attributes in an emerging market: a comparison between French and Malaysian consumers

G. Tomas M. Hult, Bruce D. Keillor, Roscoe Hightower · Journal of World Business · 2000 · 29 citations

Economics, Consumer Culture, International Marketing +8

Investigating the green Leadership in Energy and Environmental Design (LEED) servicescape scale in Brazil

Roscoe Hightower · Construction Innovation · 2013 · 22 citations

Customer Satisfaction, Green Marketing, Engineering +24

An Evaluation of the Role of Marketing in Public Transit Organizations

J. Joseph Cronin, Roscoe Hightower · Journal of Public Transportation · 2004 · 19 citations · Full text

Customer Satisfaction, Brand Strategy, History Of Marketing +17

Rows per page

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