Shuang Geng

Investigating self-directed learning and technology readiness in blending learning environment

Shuang Geng, Kris M. Y. Law, Ben Niu · International Journal of Educational Technology in Higher Education · 2019 · 464 citations · Full text

Student enrollment, motivation and learning performance in a blended learning environment: The mediating effects of social, teaching, and cognitive presence

Kris M. Y. Law, Shuang Geng, Tongmao Li · Computers & Education · 2019 · 417 citations

Cognitive Presence, Teacher Education, Performance Studies +11

The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing

Yingsi Tan, Shuang Geng, Sotaro Katsumata et al. · Journal of Retailing and Consumer Services · 2021 · 92 citations

User Perception, Buying Behavior, Advertising +10

The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust

Shuang Geng, Pianpian Yang, Yun Gao et al. · Computers in Human Behavior · 2021 · 87 citations

Marketing, Trust Metric, Social Media +14

Social media usage and employee’s job performance

Rana Muhammad Sohail Jafar, Shuang Geng, Wasim Ahmad et al. · Industrial Management & Data Systems · 2019 · 53 citations

Social Medium Monitoring, Organizational Characteristic, Social Influence +23