Concepedia

Yun Gao

YG

1

Publications

87

Citations

1

H-Index

2021

Active since

Affiliations

Shenzhen University(Current)

Yun Gao is an author at Shenzhen University specializing in consumer engagement, consumer behavior, and interactive marketing.

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Publications per year

2021–2021

1

Publications

1

The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust

Shuang Geng, Pianpian Yang, Yun Gao et al. · Computers in Human Behavior · 2021 · 87 citations

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