Pianpian Yang

The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust

Shuang Geng, Pianpian Yang, Yun Gao et al. · Computers in Human Behavior · 2021 · 92 citations

Business, Marketing, Marketing Management +14

Effect of Hydrophobic Interactions on Lower Critical Solution Temperature for Poly(N-isopropylacrylamide-co-dopamine Methacrylamide) Copolymers

Alberto García‐Peñas, Chandra Sekhar Biswas, Weijun Liang et al. · Polymers · 2019 · 67 citations · Full text

Natural Sciences, Materials Engineering, Materials Science +17

How to inspire customers via social media

Hong Sheng, Pianpian Yang, Yuanyue Feng · Industrial Management & Data Systems · 2020 · 59 citations

Business, Marketing, Marketing Management +10

A Detailed Model on Kinetics and Microstructure Evolution during Copolymerization of Ethylene and 1-Octene: From Coordinative Chain Transfer to Chain Shuttling Polymerization

Yousef Mohammadi, Mostafa Ahmadi, Mohammad Reza Saeb et al. · Macromolecules · 2014 · 58 citations

Natural Sciences, Chemical Engineering, Chemistry +17

Does <i>guanxi</i> in China always produce value? The contingency effects of contract enforcement and market turbulence

Liping Qian, Pianpian Yang, Li Yao · Journal of Business and Industrial Marketing · 2016 · 54 citations

Business, Business Economics, Strategic Management +10