Concepedia

Hong Sheng

HS

Statistics

Publications

2

Citations

95

H-Index

2

Active since

2020

Affiliations

Yangzhou University(Current)

Shenzhen University

Hong Sheng is an author at Yangzhou University specializing in partial least squares regression, social influence, and consumer behavior.

ORCID

Publications per year

2020–2024

2

Publications

2

How to inspire customers via social media

Hong Sheng, Pianpian Yang, Yuanyue Feng · Industrial Management & Data Systems · 2020 · 59 citations

, , +10

How social media promotes impulsive buying: examining the role of customer inspiration

Pianpian Yang, Hong Sheng, Congcong Yang et al. · Industrial Management & Data Systems · 2024 · 36 citations

, , +13

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