Concepedia

Yingsi Tan

YT

3

Publications

194

Citations

3

H-Index

2021

Active since

Affiliations

Shenzhen University(Current)

Yingsi Tan is an author at Shenzhen University specializing in management, advertising, and interactive marketing.

Top concepts

ManagementAdvertisingArtsMarketingSocial MediaCommunicationConsumer BehaviorConsumer ResearchConsumer EngagementInteractive Marketing

Publications per year

2021–2023

3

Publications

3

The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing

Yingsi Tan, Shuang Geng, Sotaro Katsumata et al. · Journal of Retailing and Consumer Services · 2021 · 92 citations

User Perception, Buying Behavior, Advertising +10

The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust

Shuang Geng, Pianpian Yang, Yun Gao et al. · Computers in Human Behavior · 2021 · 87 citations

Marketing, Trust Metric, Social Media +14

How doctor image features engage health science short video viewers? Investigating the age and gender bias

Yingsi Tan, Shuang Geng, Li Chen et al. · Industrial Management & Data Systems · 2023 · 15 citations

Humanity And Medicine, Viewer Engagement Behavior, Communication +21

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