Sotaro Katsumata

The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing

Yingsi Tan, Shuang Geng, Sotaro Katsumata et al. · Journal of Retailing and Consumer Services · 2021 · 92 citations

User Perception, Buying Behavior, Advertising +10

The impact of multidimensional country distances on consumption of specialty products: A case study of inbound tourists to Japan

Xi Li, Sotaro Katsumata · Journal Of Vacation Marketing · 2019 · 54 citations

International Tourism, Inbound Tourists, International Marketing +17

Changes in the use of mobile devices during the crisis: Immediate response to the COVID-19 pandemic

Sotaro Katsumata, Takeyasu Ichikohji, Satoshi Nakano et al. · Computers in Human Behavior Reports · 2022 · 46 citations · Full text

Mobile Interaction, Smartphone Usage, Mobile Devices +20

Influence of individual characteristics on whether and how much consumers engage in showrooming behavior

Wirawan Dony Dahana, Heejae Shin, Sotaro Katsumata · Electronic Commerce Research · 2017 · 43 citations

Behavioral Sciences, Advertising, Consumer Decision Making +10

The reciprocal effects of country-of-origin on product evaluation

Sotaro Katsumata, Junyi Song · Asia Pacific Journal of Marketing and Logistics · 2015 · 27 citations

Consumer Uncertainty, International Economics, International Marketing +24