Concepedia

Kaouther Kooli

KK

8

Publications

387

Citations

8

H-Index

2014

Active since

Affiliations

Bournemouth University(Current)

Middlesex University

Anglia Ruskin University

Kaouther Kooli is an author at Bournemouth University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementConsumer BehaviorDigital MarketingCustomer SatisfactionInteractive MarketingBehavioral Decision MakingTrustSocial Media

Publications per year

2014–2025

8

Publications

8

Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization

Hazem Rasheed Gaber, Len Tiu Wright, Kaouther Kooli · Cogent Business & Management · 2019 · 152 citations · Full text

Online trust antecedents and their consequences on purchase intention: An integrative approach

Kaouther Ben Mansour, Kaouther Kooli, Rizky Utama · Journal of Customer Behaviour · 2014 · 62 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +17

Businesses and mobile social media capability

Elvira Bolat, Kaouther Kooli, Len Tiu Wright · Journal of Business and Industrial Marketing · 2016 · 52 citations · Full text

Business-to-business Research, Digital Marketing, Media Innovation +22

Enhancing value co-creation behaviour in digital peer-to-peer platforms: An integrated approach

Yosef Alqayed, Pantea Foroudi, Kaouther Kooli et al. · International Journal of Hospitality Management · 2022 · 42 citations · Full text

Determinants of online trust and their impact on online purchase intention

Kaouther Kooli, Kaouther Ben Mansour, Rizky Utama · International Journal of Technology Marketing · 2014 · 36 citations

Customer Satisfaction, Behavioral Decision Making, Trust Management Architecture +18

Rows per page

1–5 of 8