Concepedia

Kaouther Ben Mansour

KB

4

Publications

256

Citations

4

H-Index

2014

Active since

Affiliations

Bournemouth University(Current)

Kaouther Ben Mansour is an author at Bournemouth University specializing in customer satisfaction, interactive marketing, and consumer behavior.

Top concepts

BusinessMarketingManagementConsumer BehaviorCustomer SatisfactionInteractive MarketingTrustConsumer ResearchDigital MarketingSocial Sciences

Publications per year

2014–2023

4

Publications

4

An analysis of business’ acceptance of internet banking: an integration of e-trust to the TAM

Kaouther Ben Mansour · Journal of Business and Industrial Marketing · 2016 · 88 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +17

Customer acceptance of humanoid service robots in hotels: moderating effects of service voluntariness and culture

Narjess Said, Kaouther Ben Mansour, Nedra Bahri-Ammari et al. · International Journal of Contemporary Hospitality Management · 2023 · 70 citations

Customer Satisfaction, Digital Marketing, Consumer Research +26

Online trust antecedents and their consequences on purchase intention: An integrative approach

Kaouther Ben Mansour, Kaouther Kooli, Rizky Utama · Journal of Customer Behaviour · 2014 · 62 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +17

Determinants of online trust and their impact on online purchase intention

Kaouther Kooli, Kaouther Ben Mansour, Rizky Utama · International Journal of Technology Marketing · 2014 · 36 citations

Customer Satisfaction, Behavioral Decision Making, Trust Management Architecture +18

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