Concepedia

Rizky Utama

RU

2

Publications

98

Citations

2

H-Index

2014

Active since

Affiliations

Bournemouth University(Current)

Rizky Utama is an author at Bournemouth University specializing in social influence, behavioral decision making, and interactive marketing.

Top concepts

TrustBusinessMarketingManagementSocial SciencesSocial InfluenceConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive Marketing

Publications per year

2014–2014

2

Publications

2

Online trust antecedents and their consequences on purchase intention: An integrative approach

Kaouther Ben Mansour, Kaouther Kooli, Rizky Utama · Journal of Customer Behaviour · 2014 · 62 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +17

Determinants of online trust and their impact on online purchase intention

Kaouther Kooli, Kaouther Ben Mansour, Rizky Utama · International Journal of Technology Marketing · 2014 · 36 citations

Customer Satisfaction, Behavioral Decision Making, Trust Management Architecture +18

Rows per page

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