Sharuti Choudhary

Publications

Citations

H-Index

2022

Active since

Affiliations

Indian Institute of Management Ahmedabad(Current)

Sharuti Choudhary is an author at Indian Institute of Management Ahmedabad specializing in interactive marketing, customer satisfaction, and consumer behavior.

Top concepts

MarketingManagementUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingMarketing InsightsPurchase IntentionCustomer SatisfactionInteractive Marketing

Publications per year

2022–2024

Publications

In-store augmented reality experiences and its effect on consumer perceptions and behaviour

Rekha Attri, Subhadip Roy, Sharuti Choudhary · Journal of Services Marketing · 2024 · 19 citations

Customer Satisfaction, Consumer Uncertainty, Engineering +27

I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation

Subhadip Roy, Kirti Sharma, Sharuti Choudhary · International Journal of Retail & Distribution Management · 2022 · 18 citations

Customer Satisfaction, Digital Marketing, Consumer Study +24

Rows per page

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