Concepedia

Rekha Attri

RA

Statistics

Publications

15

Citations

386

H-Index

13

Active since

2018

Affiliations

Jaipuria Institute of Management(Current)

King Abdulaziz University

Institute of Management Technology

Indian Institute of Management Ahmedabad

University of Business and Technology

Rekha Attri is an author at Jaipuria Institute of Management specializing in marketing, business, and retail management.

Publications per year

2018–2025

15

Publications

15

Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory

Faizan Alam, Tao Meng, Rashmi Rastogi et al. · Technological Forecasting and Social Change · 2023 · 55 citations

Social Sciences, Communication, Social Psychology +17

Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics

Subhadip Roy, Rekha Attri · Tourism Management · 2022 · 43 citations

Management, Marketing, Tourism Management +13

Unlocking venture growth: Synergizing big data analytics, artificial intelligence, new product development practices, and inter-organizational digital capability

Fuqiang Tan, Qingyu Zhang, Ankit Mehrotra et al. · Technological Forecasting and Social Change · 2024 · 35 citations

Business, Entrepreneurship, Strategic Management +17

How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory

Najiya Saeed, Naeem Akhtar, Rekha Attri et al. · Journal of Retailing and Consumer Services · 2024 · 34 citations

Business, Marketing, Psychology +7

Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products

Kanishka Pathak, Gyan Prakash, Monika Jain et al. · Business Strategy and the Environment · 2024 · 33 citations

Business, Marketing, Strategy +17

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