Concepedia

Kanishka Pathak

KP

Statistics

Publications

3

Citations

107

H-Index

3

Active since

2023

Affiliations

Dr. B. R. Ambedkar National Institute of Technology Jalandhar(Current)

Kanishka Pathak is an author at Dr. B. R. Ambedkar National Institute of Technology Jalandhar specializing in marketing, business, and online consumer behavior.

ORCID

Publications per year

2023–2024

3

Publications

3

Impact of Gen-AI chatbots on consumer services experiences and behaviors: Focusing on the sensation of awe and usage intentions through a cybernetic lens

Kanishka Pathak, Gyan Prakash, Ashutosh Samadhiya et al. · Journal of Retailing and Consumer Services · 2024 · 40 citations

, , +17

Exploring the role of augmented reality in purchase intention: Through flow and immersive experience

Kanishka Pathak, Gyan Prakash · Technological Forecasting and Social Change · 2023 · 34 citations

, , +14

Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products

Kanishka Pathak, Gyan Prakash, Monika Jain et al. · Business Strategy and the Environment · 2024 · 33 citations

, , +17

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