Concepedia

Najiya Saeed

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Publications

1

Citations

34

H-Index

1

Active since

2024

Affiliations

University of Engineering and Technology Lahore(Current)

Najiya Saeed is an author at University of Engineering and Technology Lahore specializing in consumer conformity, expectations, and consumer involvement.

Publications per year

2024–2024

1

Publications

1

How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory

Najiya Saeed, Naeem Akhtar, Rekha Attri et al. · Journal of Retailing and Consumer Services · 2024 · 34 citations

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