Concepedia

Kirti Sharma

KS

8

Publications

271

Citations

8

H-Index

2010

Active since

Affiliations

Management Development Institute(Current)

Kirti Sharma is an author at Management Development Institute specializing in management, digital marketing, and interactive marketing.

Top concepts

ManagementBusinessMarketingDigital MarketingInteractive MarketingConsumer BehaviorConsumer ResearchCustomer SatisfactionCultureCommunication

Publications per year

2010–2023

8

Publications

8

The melamine adulteration scandal

Kirti Sharma, Manish Paradakar · Food Security · 2010 · 144 citations

Melamine Adulteration Scandal, Club Drug, Historical Analysis

Customer’s digital advocacy: the impact of reviews and influencers in building trust for tourism and hospitality services

Kirti Dutta, Kirti Sharma, Terjani Goyal · Worldwide Hospitality and Tourism Themes · 2021 · 27 citations

Customer Satisfaction, Tourism Management, Tourist Experience +24

Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation

Abhishek Behl, Shampy Kamboj, Bijoylaxmi Sarmah et al. · International Marketing Review · 2023 · 25 citations

Customer Satisfaction, Service Innovation, Technology Strategy +17

Assessing the psychometric properties of cultural intelligence scale among Indian employees

Namita Ruparel, Rajneesh Choubisa, Kirti Sharma et al. · Current Psychology · 2020 · 19 citations

Culture, Psychometric Properties, Cross-cultural Management +13

I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation

Subhadip Roy, Kirti Sharma, Sharuti Choudhary · International Journal of Retail & Distribution Management · 2022 · 18 citations

Customer Satisfaction, Digital Marketing, Consumer Study +24

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