Concepedia
Statistics
Publications
5
Citations
136
H-Index
Active since
2014
Affiliations
Elon University(Current)
Knoxville College
University of Tennessee at Knoxville
Erin Adamson Gillespie is an author at Elon University specializing in customer satisfaction, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchCustomer SatisfactionBrand EquityBrand AwarenessBrand ManagementConsumer BehaviorPersuasion
Publications per year
2014–2017
The effect of loyalty program fees on program perceptions and engagement
Christy Ashley, Erin Adamson Gillespie, Stephanie Noble · Journal of Business Research · 2015 · 38 citations
Customer Satisfaction, Management, Consumer Research +9
Extrinsic versus intrinsic approaches to managing a multi-brand salesforce: when and how do they work?
Erin Adamson Gillespie, Stephanie Noble, Son K. Lam · Journal of the Academy of Marketing Science · 2016 · 36 citations
Customer Satisfaction, Brand Equity, Personal Branding +9
The Thin Line between Love and Hate of Attention: The Customer Shopping Experience
Sarah Alhouti, Erin Adamson Gillespie, Woojung Chang et al. · The Journal of Marketing Theory and Practice · 2015 · 23 citations
Stuck like glue: the formation and consequences of brand attachments among salespeople
Erin Adamson Gillespie, Stephanie Noble · Journal of Personal Selling and Sales Management · 2017 · 20 citations
Customer Satisfaction, Consumer Research, Brand Strategy +19
A tangled web: views of deception from the customer's perspective
Erin Adamson Gillespie, Katie Hybnerova, Carol L. Esmark et al. · Business Ethics A European Review · 2014 · 19 citations
Customer Experience, Customer Satisfaction, Behavioral Decision Making +21
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