Concepedia

Peter K. Tat

PK

6

Publications

204

Citations

6

H-Index

1988

Active since

Affiliations

University of Memphis(Current)

Peter K. Tat is an author at University of Memphis specializing in management, marketing, and consumer behavior.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchBehavioral Decision MakingCustomer SatisfactionEconomicsConsumer ChoiceBehavioral Science

Publications per year

1988–2000

6

Publications

6

COUPON REDEMPTION: A MOTIVATIONAL PERSPECTIVE

Emin Babakus, Peter K. Tat, William Cunningham · Journal of Consumer Marketing · 1988 · 76 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +22

Measuring Consumer Perceptions of Procedural Justice in a Complaint Context

Carl Saxby, Peter K. Tat, Jane Johansen · Journal of Consumer Affairs · 2000 · 37 citations · Full text

Customer Satisfaction, Fair Treatment, Behavioral Sciences +13

Service pricing: a multi‐step synthetic approach

Wei Tung, Louis M. Capella, Peter K. Tat · Journal of Services Marketing · 1997 · 37 citations

Pricing Models, Pricing, Dynamic Pricing +15

Examining Black Consumer Motives for Coupon Usage

Peter K. Tat, David Bejou · Journal of Advertising Research · 1994 · 19 citations

Economics, Behavioral Decision Making, Consumer Study +8

An Empirical Investigation of the Relationships between Rebate Redemption Motives: Understanding How Price Consciousness, Time and Effort,and Satisfaction Affect Consumer Rebate Redemption

Peter K. Tat, Charles H. Schwepker · The Journal of Marketing Theory and Practice · 1998 · 18 citations

Customer Satisfaction, Behavioral Decision Making, Rebate Redemption Motives +18

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