Concepedia
Statistics
Publications
12
Citations
620
H-Index
Active since
2015
Affiliations
Louisiana State University(Current)
Sejong University
A‐Reum Jung is an author at Louisiana State University specializing in business, advertising, and marketing.
Publications per year
2015–2023
The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern
A‐Reum Jung · Computers in Human Behavior · 2017 · 282 citations
Business, Communication, Marketing +12
Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation
A‐Reum Jung · Journal of Interactive Advertising · 2018 · 110 citations
Business, Communication, Marketing +17
My friend likes this brand: Do ads with social context attract more attention on social networking sites?
Kasey Windels, Yongick Jeong, Lance Porter et al. · Computers in Human Behavior · 2018 · 46 citations
Business, Marketing, Marketing Management +12
Does cluttered social media environment hurt advertising effectiveness? The moderation of ad types and personalization
A‐Reum Jung, Jun Heo · Journal of Research in Interactive Marketing · 2021 · 37 citations · Full text
A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–2014
Hyoungkoo Khang, Sangpil Han, Sumin Shin et al. · International Journal of Advertising · 2015 · 28 citations · Full text
Business, Communication, Marketing +8
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