Concepedia

Sangpil Han

SH

8

Publications

435

Citations

8

H-Index

1992

Active since

Affiliations

Hanyang University(Current)

Sangpil Han is an author at Hanyang University specializing in management, marketing, and business.

Top concepts

Publications per year

1992–2024

8

Publications

8

Attitude functions in advertising: The interactive role of products and self‐monitoring

Sharon Shavitt, Tina M. Lowrey, Sangpil Han · Journal of Consumer Psychology · 1992 · 168 citations

Fabrication of large-core 1 x 16 optical power splitters in polymers using hot-embossing process

Choon‐Gi Choi, Sangpil Han, Byeong Cheol Kim et al. · IEEE Photonics Technology Letters · 2003 · 56 citations

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Advertising Creativity in Korea

Byoung Hee Kim, Sangpil Han, Sukki Yoon · Journal of Advertising · 2010 · 53 citations

The Portrayal of Older People in Television Advertisements: A Cross-Cultural Content Analysis of the United States and South Korea

Byoungkwan Lee, Bong-Chul Kim, Sangpil Han · The International Journal of Aging and Human Development · 2006 · 47 citations

The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship

Sangpil Han, jiwon choi, Hyunchil Kim et al. · International Journal of Advertising · 2013 · 41 citations

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