Concepedia
1
Publications
41
Citations
H-Index
2013
Active since
Affiliations
Hongik University(Current)
Hyunchil Kim is an author at Hongik University.
Publications per year
2013–2013
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Sangpil Han, jiwon choi, Hyunchil Kim et al. · International Journal of Advertising · 2013 · 41 citations
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