Publication | Closed Access

My friend likes this brand: Do ads with social context attract more attention on social networking sites?

MarketingSocial MediaSocial NetworksDigital MarketingInteractive MarketingArtsManagementConsumer ResearchSocial MarketingOnline AdvertisingSocial InfluenceTargeted AdvertisingSocial Medium MarketingCommunicationDo AdsSocial Networking SitesAdvertisingSocial Network Analysis