Concepedia

Hyoungkoo Khang

HK

Statistics

Publications

15

Citations

1.2K

H-Index

13

Active since

2006

Affiliations

University of Alabama(Current)

Sungkyunkwan University

University of Florida

Hanyang University

Hyoungkoo Khang is an author at University of Alabama specializing in social sciences, media studies, and communication.

Publications per year

2006–2018

15

Publications

15

Self-traits and motivations as antecedents of digital media flow and addiction: The Internet, mobile phones, and video games

Hyoungkoo Khang, Jung Kyu Kim, Yeojin Kim · Computers in Human Behavior · 2013 · 326 citations

Social Sciences, Psychology, Social Psychology +16

Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010

Hyoungkoo Khang, Eyun‐Jung Ki, Lan Ye · Journalism & Mass Communication Quarterly · 2012 · 266 citations

Social Sciences, Communication, Marketing +8

Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea

Jaemin Jung, Sung Wook Shim, Hyun Seung Jin et al. · International Journal of Advertising · 2015 · 178 citations

Business, Marketing, Marketing Management +17

The State of Internet-Related Research in Communications, Marketing, and Advertising: 1994-2003

Chang-Hoan Cho, Hyoungkoo Khang · Journal of Advertising · 2006 · 144 citations

Social Sciences, Communication, Marketing +8

Exploring influential social cognitive determinants of social media use

Hyoungkoo Khang, Eunkyoung Han, Eyun‐Jung Ki · Computers in Human Behavior · 2014 · 69 citations

Social Sciences, Communication, Social Psychology +10

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