Concepedia

Hyoungkoo Khang

HK

Statistics

Publications

15

Citations

1.2K

H-Index

13

Active since

2006

Affiliations

University of Alabama(Current)

Sungkyunkwan University

University of Florida

Hanyang University

Hyoungkoo Khang is an author at University of Alabama specializing in arts, communication, and marketing.

Top concepts

ArtsCommunicationMarketingSocial MediaAdvertisingSocial InfluenceJournalismManagementMedia StudiesMarketing Communication

Publications per year

2006–2018

15

Publications

15

Self-traits and motivations as antecedents of digital media flow and addiction: The Internet, mobile phones, and video games

Hyoungkoo Khang, Jung Kyu Kim, Yeojin Kim · Computers in Human Behavior · 2013 · 317 citations

Online Games, Arts, Motivation +14

Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010

Hyoungkoo Khang, Eyun‐Jung Ki, Lan Ye · Journalism & Mass Communication Quarterly · 2012 · 264 citations

Social Marketing, Social Technologies, Communication +20

Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea

Jaemin Jung, Sung Wook Shim, Hyun Seung Jin et al. · International Journal of Advertising · 2015 · 173 citations

Facebook Users, Digital Marketing, Targeted Advertising +27

The State of Internet-Related Research in Communications, Marketing, and Advertising: 1994-2003

Chang-Hoan Cho, Hyoungkoo Khang · Journal of Advertising · 2006 · 143 citations

Digital Society, Internet Science, Emerging Media +20

Exploring influential social cognitive determinants of social media use

Hyoungkoo Khang, Eunkyoung Han, Eyun‐Jung Ki · Computers in Human Behavior · 2014 · 67 citations

Social Media Use, Social Media, Media Marketing +6

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