Sung Wook Shim

Cross-Cultural Differences in Perceived Risk of Online Shopping

Hanjun Ko, Jaemin Jung, Jooyoung Kim et al. · Journal of Interactive Advertising · 2004 · 239 citations

Business, Marketing, Marketing Management +17

Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea

Jaemin Jung, Sung Wook Shim, Hyun Seung Jin et al. · International Journal of Advertising · 2015 · 178 citations

Business, Marketing, Marketing Management +17

Paradigm shift of employee communication: The effect of management communication on trusting relationships

Samsup Jo, Sung Wook Shim · Public Relations Review · 2005 · 158 citations

Social Sciences, Communication, Organizational Behavior +15

The Dimensions of Nation Brand Personality: A Study of Nine Countries

You Kyung Kim, Sung Wook Shim, Keith Dinnie · Corporate Reputation Review · 2013 · 34 citations

Business, Marketing, Marketing Management +14

An Exploratory Study on the Effect of YouTube Beauty Influencer Attributes on Contents Attitude, Product Attitude, Word of Mouth Intention, and Purchase Intention

Maeng Tak Lee, Junyoung Yi, Sung Wook Shim · Gwanggohak yeon-gu/Gwang'gohag yeon'gu · 2020 · 18 citations

Business, Marketing, Marketing Management +13