Concepedia
Statistics
Publications
13
Citations
347
H-Index
11
Active since
2006
Affiliations
Sungkyunkwan University(Current)
University of Alabama
Southern Illinois University Carbondale
Eunkyoung Han is an author at Sungkyunkwan University specializing in business, management, and marketing.
Top concepts
BusinessManagementArtsMarketingConsumer BehaviorConsumer ResearchJournalismMedia MarketingSocial InfluenceReputation Management
Publications per year
2006–2023
Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale
Eun Ah Ryu, Eunkyoung Han · Sustainability · 2021 · 72 citations · Full text
Multidimensional Scale, Online Reputation, Social Medium Monitoring +26
Exploring influential social cognitive determinants of social media use
Hyoungkoo Khang, Eunkyoung Han, Eyun‐Jung Ki · Computers in Human Behavior · 2014 · 67 citations
Social Media Use, Social Media, Media Marketing +6
A win‐win way for corporate and stakeholders to achieve sustainable development: Corporate social responsibility value co‐creation scale development and validation
Ye Sang, Eunkyoung Han · Corporate Social Responsibility and Environmental Management · 2022 · 34 citations
Customer Satisfaction, Sustainable Development, Consumer Research +26
Developing a measure of celebrity reputation
Eunkyoung Han, Eyun‐Jung Ki · Public Relations Review · 2009 · 29 citations
Media Studies, Audience Reception, Reputation Management +8
Understanding the Barriers to Consumer Purchasing of Zero-Waste Products
Ye Sang, Heeseung Yu, Eunkyoung Han · Sustainability · 2022 · 28 citations · Full text
Sustainable Consumption, Green Marketing, Engineering +18
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