Concepedia
Statistics
Publications
6
Citations
118
H-Index
Active since
2021
Affiliations
Sungkyunkwan University(Current)
Southern Illinois University Carbondale
Heeseung Yu is an author at Sungkyunkwan University specializing in marketing, consumer behavior, and consumer research.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchEngineeringSocial SciencesArtsFashionBranding
Publications per year
2021–2024
Why do people use Metaverse? A uses and gratification theory perspective
Heeseung Yu · Telematics and Informatics · 2024 · 38 citations
Gratification Theory Perspective, Metatheory, Behavioral Sciences +13
Understanding the Barriers to Consumer Purchasing of Zero-Waste Products
Ye Sang, Heeseung Yu, Eunkyoung Han · Sustainability · 2022 · 28 citations · Full text
Sustainable Consumption, Green Marketing, Engineering +18
Key driver of textile and apparel industry management: fashion brand ESG and brand reputation
Heeseung Yu, Minhwan Ahn, Eunkyoung Han · Frontiers in Environmental Science · 2023 · 15 citations · Full text
Fashion Brand Esg, Consumer Research, Brand Strategy +23
Developing a Measure for Online Shopping Mall Reputation (OSMR)
Heeseung Yu, Eunkyoung Han · Sustainability · 2021 · 14 citations · Full text
Customer Experience, Customer Satisfaction, Online Customer Behavior +15
Mind over matter: how biased perceptions of political knowledge influence selection and evaluation of political YouTube channels
Heeseung Yu, Yuhosua Ryoo, Eunkyoung Han · Internet Research · 2023 · 12 citations
Social Influence, Public Opinion, Political Polarization +19
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