Concepedia

Yuhosua Ryoo

YR

22

Publications

728

Citations

15

H-Index

2017

Active since

Affiliations

Southern Illinois University Carbondale(Current)

University of Illinois Urbana-Champaign

University of Minnesota, Duluth

Korea University

Northern Illinois University

Yuhosua Ryoo is an author at Southern Illinois University Carbondale specializing in marketing, social influence, and social sciences.

Top concepts

MarketingSocial SciencesSocial InfluenceManagementPersuasionConsumer ResearchCommunicationSocial PsychologyBehavioral ScienceApplied Social Psychology

Publications per year

2017–2025

22

Publications

22

What makes materialistic consumers more ethical? Self-benefit vs. other-benefit appeals

Yuhosua Ryoo, Yongjun Sung, Inna Chechelnytska · Journal of Business Research · 2020 · 96 citations

Consumer Decision Making, Behavioral Decision Making, Consumer Science +11

The Effect of Descriptive Norms and Construal Level on Consumers' Sustainable Behaviors

Yuhosua Ryoo, Na Kyong Hyun, Yongjun Sung · Journal of Advertising · 2017 · 82 citations

Sustainable Consumption, Behavioral Decision Making, Consumer Study +23

Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns

WooJin Kim, Yuhosua Ryoo, So-Young Lee et al. · Journal of Advertising · 2022 · 71 citations

The blame shift: Robot service failures hold service firms more accountable

Yuhosua Ryoo, Yongwoog Andrew Jeon, WooJin Kim · Journal of Business Research · 2023 · 63 citations

Service Recovery, Automation, Management +8

Using Descriptive and Injunctive Norms to Encourage COVID-19 Social Distancing and Vaccinations

Yuhosua Ryoo, Woo-Jin Kim · Health Communication · 2021 · 52 citations

Backfire Effects, Covid-19 Social Distancing, Vaccine Resistance +19

Rows per page

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