Concepedia
Statistics
Publications
9
Citations
360
H-Index
Active since
2018
Affiliations
Northern Illinois University(Current)
The University of Texas at Austin
Southern Illinois University Carbondale
University of South Florida
University of Minnesota, Duluth
Yongwoog Andrew Jeon is an author at Northern Illinois University specializing in management, marketing, and business.
Top concepts
ManagementBusinessMarketingArtsBiasAutomationBody ImageJournalismPsychologyAdvertising
Publications per year
2018–2025
Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior
Yongwoog Andrew Jeon, Hyunsang Son, Arnold Chung et al. · Journal of Interactive Marketing · 2019 · 82 citations
The blame shift: Robot service failures hold service firms more accountable
Yuhosua Ryoo, Yongwoog Andrew Jeon, WooJin Kim · Journal of Business Research · 2023 · 63 citations
Service Recovery, Automation, Management +8
Influencers As Endorsers and Followers As Consumers: Exploring the Role of Parasocial Relationship, Congruence, and Followers’ Identifications on Consumer–Brand Engagement
Xiaofan Wei, Huan Chen, Artemio Ramirez et al. · Journal of Interactive Advertising · 2022 · 57 citations
Weight Stigma Goes Viral on the Internet: Systematic Assessment of YouTube Comments Attacking Overweight Men and Women
Yongwoog Andrew Jeon, Brent J. Hale, Eric Knackmuhs et al. · Interactive Journal of Medical Research · 2018 · 47 citations · Full text
Let me transfer you to our AI-based manager: Impact of manager-level job titles assigned to AI-based agents on marketing outcomes
Yongwoog Andrew Jeon · Journal of Business Research · 2022 · 30 citations
Manager-level Job Titles, Digital Marketing, Agent Technology +8
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