Concepedia

Hyunsang Son

HS

Statistics

Publications

6

Citations

231

H-Index

6

Active since

2019

Affiliations

The University of Texas at Austin(Current)

University of New Mexico

Decision Sciences (United States)

Accenture (United States)

Hyunsang Son is an author at The University of Texas at Austin specializing in political polarization, health communication, and covid-19.

ORCID

Top concepts

Publications per year

2019–2023

6

Publications

6

Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior

Yongwoog Andrew Jeon, Hyunsang Son, Arnold Chung et al. · Journal of Interactive Marketing · 2019 · 82 citations

U.S. Political Partisanship and COVID-19: Risk Information Seeking and Prevention Behaviors

Won-Ki Moon, Lucy Atkinson, Lee Ann Kahlor et al. · Health Communication · 2021 · 51 citations

, , +19

Understanding public engagement on twitter using topic modeling: The 2019 Ridgecrest earthquake case

Jisoo Ahn, Hyunsang Son, Arnold Chung · International Journal of Information Management Data Insights · 2021 · 50 citations · Full text

From the black box to the glass box: Using unsupervised and supervised learning processes to predict user engagement for the airline companies

Hyunsang Son, Jisoo Ahn, Arnold Chung et al. · International Journal of Information Management Data Insights · 2023 · 20 citations · Full text

Moderating Effects of Social Norms and Alcohol Consumption on Message Framing in Responsible Drinking Campaigns: Value from Deviance Regulation Theory

Sunyoung Park, Hyunsang Son, Jaejin Lee et al. · Health Communication · 2019 · 16 citations

, , +20

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