Concepedia

Woo-Jin Kim

WK

Statistics

Publications

3

Citations

108

H-Index

3

Active since

2021

Affiliations

University of Illinois Urbana-Champaign(Current)

Woo-Jin Kim is an author at University of Illinois Urbana-Champaign specializing in management, consumer behavior, and marketing.

ORCID

Top concepts

Publications per year

2021–2023

3

Publications

3

Using Descriptive and Injunctive Norms to Encourage COVID-19 Social Distancing and Vaccinations

Yuhosua Ryoo, Woo-Jin Kim · Health Communication · 2021 · 52 citations

, , +19

Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals

Woo-Jin Kim, Yuhosua Ryoo, Sukki Yoon et al. · International Journal of Advertising · 2021 · 40 citations

, , +22

The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns

Yuhosua Ryoo, Soheil Kafiliveyjuyeh, Jung Ah Lee et al. · International Journal of Advertising · 2023 · 16 citations

, , +18

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