Abhishek Mishra

How pre-adoption expectancies shape post-adoption continuance intentions: An extended expectation-confirmation model

Anil Gupta, Anish Yousaf, Abhishek Mishra · International Journal of Information Management · 2020 · 279 citations

Expectation Formation, Customer Satisfaction, Behavioral Sciences +15

All that glitters is not green: Creating trustworthy ecofriendly services at green hotels

Ansh Gupta, Satyabhusan Dash, Abhishek Mishra · Tourism Management · 2018 · 197 citations

Green Hotels, Tourism Management, Green Marketing +7

A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms

Anish Yousaf, Abhishek Mishra, Babak Taheri et al. · Information & Management · 2021 · 92 citations

Marketing Analytics, Customer Satisfaction, Online Customer Behavior +10

Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle

Abhishek Mishra, Satya Bhushan Dash, Dianne Cyr · Journal of Product & Brand Management · 2014 · 87 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +20

Customer acceptance of humanoid service robots in hotels: moderating effects of service voluntariness and culture

Narjess Said, Kaouther Ben Mansour, Nedra Bahri-Ammari et al. · International Journal of Contemporary Hospitality Management · 2023 · 70 citations

Customer Satisfaction, Digital Marketing, Consumer Research +26