Concepedia

Satya Bhushan Dash

SB

4

Publications

149

Citations

4

H-Index

2011

Active since

Affiliations

Indian Institute of Management Lucknow(Current)

Simon Fraser University

Satya Bhushan Dash is an author at Indian Institute of Management Lucknow specializing in business, management, and consumer behavior.

Top concepts

BusinessManagementMarketingConsumer BehaviorConsumer ResearchCustomer SatisfactionTrustBrandingBrand EquityBrand Strategy

Publications per year

2011–2022

4

Publications

4

Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle

Abhishek Mishra, Satya Bhushan Dash, Dianne Cyr · Journal of Product & Brand Management · 2014 · 87 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +20

Antecedents and moderators of brand trust in the context of baby care toiletries

Neha Srivastava, Satya Bhushan Dash, Amit Mookerjee · Journal of Consumer Marketing · 2015 · 37 citations

Customer Satisfaction, Consumer Research, Brand Strategy +20

The Interrelationship of Personal Variables, Website Characteristics and Trust in Online Travel Portals

Boudhayan Ganguly, Satya Bhushan Dash, Dianne Cyr · Tourism Recreation Research · 2011 · 14 citations

Customer Satisfaction, Digital Marketing, Relative Importance +24

Does doing good help employees perform well? Understanding the consequences of CSR on industrial sales employees

Ankur Jha, Satya Bhushan Dash · Journal of Cleaner Production · 2022 · 11 citations

Performance Management, Employee Involvement, Employee Attitude +11

Rows per page

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