Concepedia

Amit Mookerjee

AM

7

Publications

205

Citations

7

H-Index

2001

Active since

Affiliations

Indian Institute of Management Lucknow(Current)

Amit Mookerjee is an author at Indian Institute of Management Lucknow specializing in consumer research, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchArtsBusinessBrand StrategyConsumer BehaviorCustomer SatisfactionInteractive MarketingTrust

Publications per year

2001–2018

7

Publications

7

Individual and Group Bases of Social Influence in Online Environments

Richard P. Bagozzi, Utpal M. Dholakia, Amit Mookerjee · Media Psychology · 2006 · 67 citations

Social Influence, Communication, Social Network +22

Antecedents and moderators of brand trust in the context of baby care toiletries

Neha Srivastava, Satya Bhushan Dash, Amit Mookerjee · Journal of Consumer Marketing · 2015 · 37 citations

Customer Satisfaction, Consumer Research, Brand Strategy +20

Assessing the role of emotions in B2B decision making: an exploratory study

S. K. Pandey, Amit Mookerjee · Journal of Indian Business Research · 2018 · 33 citations

Exploratory Study, Customer Satisfaction, Customer Experience +29

Determinants of brand trust in high inherent risk products: The moderating role of education and working status

Neha Srivastava, Satya Bhusan Dash, Amit Mookerjee · Marketing Intelligence & Planning · 2016 · 32 citations

Customer Satisfaction, Baby Care, Consumer Research +16

Determinants of brand equity for banking businessapplication software products

Nidhi Varma Srivastava, Amit Mookerjee · International Journal of Technology Management · 2004 · 14 citations

Rows per page

1–5 of 7