Concepedia

Satya Bhusan Dash

SB

6

Publications

259

Citations

6

H-Index

2009

Active since

Affiliations

Indian Institute of Management Lucknow(Current)

University of Jammu

Satya Bhusan Dash is an author at Indian Institute of Management Lucknow specializing in management, arts, and interactive marketing.

Top concepts

ManagementArtsTrustBusinessMarketingCommunicationPublic HealthConsumer ResearchCustomer SatisfactionInteractive Marketing

Publications per year

2009–2023

6

Publications

6

Website characteristics, Trust and purchase intention in online stores: - An Empirical study in the Indian context

Boudhayan Ganguly, Satya Bhusan Dash, Dianne Cyr · 2009 · 110 citations

Customer Satisfaction, Consumer Research, Communication +20

The role of social influencers for effective public health communication

Shiromani Gupta, Satya Bhusan Dash, Rachna Mahajan · Online Information Review · 2021 · 45 citations

Health Communication Philosophy, Digital Marketing, Persuasive Technology +29

Reviving Indian Tourism amid the Covid-19 pandemic: Challenges and workable solutions

Satya Bhusan Dash, Priyanka Sharma · Journal of Destination Marketing & Management · 2021 · 43 citations · Full text

Tourism Management, Indian Tourism, Global Health +6

Determinants of brand trust in high inherent risk products: The moderating role of education and working status

Neha Srivastava, Satya Bhusan Dash, Amit Mookerjee · Marketing Intelligence & Planning · 2016 · 32 citations

Customer Satisfaction, Baby Care, Consumer Research +16

The impact of influencer-sourced brand endorsement on online consumer brand engagement

Shiromani Gupta, Rachna Mahajan, Satya Bhusan Dash · Journal of Strategic Marketing · 2023 · 19 citations

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