Concepedia

Shiromani Gupta

SG

4

Publications

109

Citations

4

H-Index

2020

Active since

Affiliations

University of Jammu(Current)

Indian Institute of Management Lucknow

Shiromani Gupta is an author at University of Jammu specializing in digital marketing, management, and persuasion.

Top concepts

ManagementPersuasionCommunicationDigital MarketingMarketingAdvertisingSocial MediaMedia MarketingSocial InfluenceSocial Marketing

Publications per year

2020–2023

4

Publications

4

The role of social influencers for effective public health communication

Shiromani Gupta, Satya Bhusan Dash, Rachna Mahajan · Online Information Review · 2021 · 45 citations

Health Communication Philosophy, Digital Marketing, Persuasive Technology +29

The effect of motivated consumer innovativeness on the intention to use chatbots in the travel and tourism sector

Suchita Jha, Shiromani Gupta, Rachna Mahajan · Asia Pacific Journal of Tourism Research · 2023 · 29 citations

Customer Satisfaction, Tourist Experience, Digital Marketing +24

The impact of influencer-sourced brand endorsement on online consumer brand engagement

Shiromani Gupta, Rachna Mahajan, Satya Bhusan Dash · Journal of Strategic Marketing · 2023 · 19 citations

Role of Micro-Influencers in Affecting Behavioural Intentions

Shiromani Gupta, Rachna Mahajan, Sr Assistant · International Journal of Recent Technology and Engineering (IJRTE) · 2020 · 16 citations · Full text

Social Media Users, Behavioral Decision Making, Digital Marketing +31

Rows per page

1–4 of 4