Concepedia

Suchita Jha

SJ

5

Publications

179

Citations

5

H-Index

2013

Active since

Affiliations

Symbiosis International University(Current)

Sri Balaji Vidyapeeth University

Suchita Jha is an author at Symbiosis International University specializing in consumer engagement, interactive marketing, and user experience.

Top concepts

MarketingManagementCommunicationUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingConsumer EngagementInteractive MarketingBranding

Publications per year

2013–2024

5

Publications

5

Consumer behavior in the metaverse

Jaspreet Kaur, Emmanuel Mogaji, Manisha Paliwal et al. · Journal of Consumer Behaviour · 2023 · 89 citations · Full text

Entertainment Marketing, Digital Marketing, Consumer Study +20

The effect of motivated consumer innovativeness on the intention to use chatbots in the travel and tourism sector

Suchita Jha, Shiromani Gupta, Rachna Mahajan · Asia Pacific Journal of Tourism Research · 2023 · 29 citations

Customer Satisfaction, Tourist Experience, Digital Marketing +24

The future of live-streaming commerce: understanding the role of AI-powered virtual streamers

Bin Xu, Omkar Dastane, Eugene Cheng‐Xi Aw et al. · Asia Pacific Journal of Marketing and Logistics · 2024 · 27 citations

Artificial Intelligence, Engineering, Live-streaming Commerce +32

Trend of standardized precipitation index during Indian summer monsoon season in agroclimatic zones of India

Suchita Jha, Vinay Kumar Sehgal, Ramesh Raghava et al. · 2013 · 23 citations · Full text

Trans-gangetic Plain, Engineering, Extreme Weather +16

Growth of Digital Entrepreneurship in Academic Literature: A Bibliometric Analysis

Manisha Paliwal, Nishita Chatradhi, Sasikanta Tripathy et al. · International Journal of Sustainable Development and Planning · 2023 · 11 citations · Full text

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