Concepedia

Bin Xu

BX

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Publications

1

Citations

27

H-Index

1

Active since

2024

Affiliations

Monash University Malaysia(Current)

Bin Xu is an author at Monash University Malaysia specializing in interactive marketing, consumer engagement, and engineering.

Top concepts

Publications per year

2024–2024

1

Publications

1

The future of live-streaming commerce: understanding the role of AI-powered virtual streamers

Bin Xu, Omkar Dastane, Eugene Cheng‐Xi Aw et al. · Asia Pacific Journal of Marketing and Logistics · 2024 · 27 citations

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